Wednesday, December 21, 2011

This LIFE Experiment, A Mission Statement

life [lahyf]
noun

1. the condition that distinguishes organisms from inorganic objects and dead organisms, being manifested by growth through metabolism , reproduction, and the power of adaptation to environment through chagners originating internally.

2. The sum of the distinguishing phenomena of organisms, especially metabolism, growth, reproduction, and adaptation to environment.

3.  The animate existence or period of animate existance of an individual.

4.  A corresponding state, existence, or principle of existence concieved of as belonging to the soul.

5.  The general or universal condition of human existence

ex-per-i-ment [ik-sper-uh-muhnt]
noun

1.  A test, trial, or tentatitve procedure; an act or operation for the purpose of discovering something unknown or of testing a principle, supposition, etc.


We are Alive.
We are Scientists.

Just as a scientist will walk into his laboratory with the intent to experiment with constants and variables in order to draw conclusions to believe in about science;  we, on a daily basis, walk through our lives experimenting with constants and variables to draw conclusions to believe in about life itself.

As a scientist, one's job revolves around building on established truths, beliefs, and scientific law in order to discover things unknown, and take ideas from the category of "Idea" or "Theory" and transition them into the category of "Scientific Law"; As people, we are both blessed with the opportunity and burdened with the task to establish our own set of beliefs about this condition that we have "that distinguishes [us as] organisms from inorganic objects and dead organisms"




What a task!
...how does one ever decide what to and not to believe in?

Especially in a day in age when we as a generation are systematically ripping apart and tearing down the religions and the systems of moral conduct that have been established, practiced, and believed in for hundreds and hundreds of years of human life.

Our generation as a whole is very good at telling you what exactly it does NOT believe in, but let's detach ourselves from negative space from a second, what DO we believe in?

...and if we cannot answer that, how do we find the answers?

Let us learn from the scientific method, we establish beliefs only through repeated experimentation.  We must experiment with the variables of our own lives in order to find out, subjectively, what habits are conducive to maintaining personal balance.

This blog is an expression of my own perspective on my own personal findings.

Welcome to This LIFE Experiment.

-VERZOLA

Sunday, December 11, 2011

Warm Gun - "NOCTURNAL - Summer's Over"


FREE DOWNLOAD HERE

Hot off the press from my guy Warm Gun, 
Not gonna lie, this album put me in a GREAT mood.

Melodies are catchy as all hell and the samples spring up
From all across the board... SHOW SOME LOVE!!!

Friday, December 9, 2011

Hell's Kitchen Apt. - Interior Biss Design

I'm absolutely pleased to see this project finalized.

Two of my best friends own and operate Interior Bliss Design 
(as well as Sexy Bachelor Pad for a more specific client) 
and are GENIUSES with their aesthetics.

Case and point, I'm going to stop writing and let their work speak for itself...








Beautiful work you guys,
So good to see you last time I was in NYC!

XO

50 Cent X Wall Street Journal


Always good to spend a little time listening to words
Spoken by those who have done.

Wanna talk business? 50 has done.

Saturday, December 3, 2011

Saturday, November 19, 2011

Monday, November 14, 2011

Jay-Z Covers GQ; Men of the Year issue



"You hear that silence right there?" he finally says, laughing.  "That's art workin'."


Bon Iver X Nabil


BON IVER "Holocene" from nabil elderkin on Vimeo.
Directed by: www.NABIL.com
Dp:  Larkin Seiple
Editor: Isaac Hagy
Label: Jagjaguwar
Post: Peter Sauvey, Gustavo BKR
Producer: Jill Hammer
rep: Lark Creative
color: Marshall Plante
Production Co:  NE Direction

special thanks to Hrafn Svavarsson @gaviatravel  for you guidance in iceland, and Svana Gisla for hooking up your family

and to little Hilke, for doing a lot of walking for me!

Friday, November 4, 2011

Assembly Manifesto, Book Release 11.11.11


"They call us DAYDREAMERS.
We refine ourselves as VISIONARIES.

We keep our heads in the clouds,
Knowing that from this height
It is much easier to see the extent
That our ambitions can reach.

We enjoy spending our time
Stretching the limits of our imaginations,
Envisioning
In the depths of our minds our deepest desires
That have not yet come to fruition.

Inside our mind’s eye,
We all possess the capacity
To direct our thoughts
Forward towards the FUTURE."

-VERZOLA
Assembly Manifesto, 2011

Wednesday, October 5, 2011

Adele, Recording at Home

Someone Like You


Love this video...

It's one thing for a musician to have their
Personal space for creation and expression,
And then to venture out into the studio
To get that expression recorded.

But it's quite a different experience to bring
The audio and video equipment 
Inside of your own space to see where it comes from.

It's hard to get much more honest than that.

Monday, October 3, 2011

TOKYO RISING

TOKYO RISING: A DOCUMENTARY ON 3/11





"Tokyo faces a new reality after the tragedy of 3/11.  While persistent challenges still lay ahead, the city's creative class is hell-bent on making sure that their hometown thrices.  Innovative and resilient, they are defining the future of Tokyo on their own terms.  We put our boots on and went exploring."

The beautiful cinematography alone is enough to make this piece worth watching.  Palladium Boots and Pharrell created this documentary to explore 3/11's aftermath, interviewing visual artists to get inside their minds on how the tragedy affected the country, through thoughts, feelings, and creative work.







Thursday, September 29, 2011

ONE DAY ON EARTH - Trailer

One Day on Earth - Motion Picture Trailer from One Day On Earth on Vimeo.
www.onedayonearth.org

ONE DAY ON EARTH creates a picture of humanity by recording a 24-hour period throughout every country in the world. We explore a greater diversity of perspectives than ever seen before on screen. We follow characters and events that evolve throughout the day, interspersed with expansive global montages that explore the progression of life from birth, to death, to birth again. In the end, despite unprecedented challenges and tragedies throughout the world, we are reminded that every day we are alive there is hope and a choice to see a better future together.

Founded in 2008, ONE DAY ON EARTH set out to explore our planet’s identity and challenges in an attempt to answer the question: Who are we?

Tuesday, September 20, 2011

Pharrell X N.O.R.E. Ft. Weezy - FINITO


I'ma live the dream, yo
No time for sleep, yo
If you know what we know
Y'all niggas FINITO

Frank Ocean - We All Try

Frank Ocean - We All Try (music video) from High5Collective on Vimeo.
http://www.highfivecollective.com

http://www.facebook.com/high5collective

@H5C

http://frankocean.tumblr.com/

Saturday, September 17, 2011

NABIL X Frank Ocean - Swim Good

frank ocean [swim good] from christopher francis ocean on Vimeo.
directed: NABIL
edited: Eric Greenburg


I'm about to drive in the ocean
I'ma try to swim from somethin.. bigger than me

Thursday, September 1, 2011

Wednesday, August 31, 2011

Macklemore X Ryan Lewis - OTHERSIDE remix

Skrillex - First Of the Year

Skrillex - First Of the Year (Equinox) from HK Corp on Vimeo.
Skrillex - First Of the Year (Equinox)
Réal : Tony T.
Prod : Hk Corp (fr) / Atlantic Recording Corporation
2011

Grinding...


"When you want to succeed 
as bad as you want to BREATHE,
Then... you'll be successful."

Explosions In The Sky
never fails to produce a great ambient soundtrack either

Wednesday, August 17, 2011

Swizz Beatz Named VP For LOTUS


Ungh... Do your thing Swizz.

That's what I'm callin creativity on a real level,
One person bein able to translate vision and creativity into any medium.

Whether that medium be going hard in the studio
or in a design studio as VP of Creative Design and Global Marketing
for a company like Lotus

Saturday, August 13, 2011

Tyler Durden's Quote of the Week... IV

"People do it everyday, they talk to themselves...
They see themselves as they'd like to be,
They don't have the courage you have,
To just run with it."

-Tyler Durden

...why is that courage so scarce?

At a certain point while becoming an adolescent,
We all realize that we talk to ourselves.

Our minds run rampant,
Trying to make sense of our surroundings.
Trying to make sense of ourselves.
Trying to make sense of ourselves IN our surroundings.
As we become self-aware, Our insecurities make us self-conscious.

We want to express our souls,
We want to change our surroundings,
We want to create a life that is as unique to history
As we are unique to the human race.


...but for some reason along the way,
those in charge of helping build our vision of the world
show us nothing but boxes, limits, and expectations...
...forgetting to encourage us to color outside the lines.

To explore.

To Experiment.

To stretch the limits on what these bodies that we have been
given are truly capable of.

UNDERSTAND THAT THERE IS A DIFFERENCE
BETWEEN THE THINGS WE ARE CAPABLE OF NOW
AND WHAT WE WILL BE CAPABLE OF IN THE FUTURE.

Our bodies grow organically.
Our minds grow organically.
Why would we let any other body,
Or any circumstance tell us when to
Stop our LIVES from growing organically as well?

Remember what it was like being a child,
running around, playing outside and having fun?

Those days when we would come home
With bruises on our knees, scratches on our arms,
and stains on our clothes were, by far, the days when
we learned the most about life, and had the time
of our lives doing it.

We need to start being honest with the fact that there is
a difference between who we are now
and who we want to be in the future...

...and it's not going to be instant perfect change,
life's not perfect, sorry.
It's going to be an organic growth process.
And why would we model that process off of anything
but when we go through the most rapid growth of our lives,
When we're children?

FUCK SHIT UP
...and see how it responds.

We need to talk to ourselves.
We need to see ourselves how we'd like to be.
And we need to FIND the courage,
To just run with it.

Motivate.
Execute.
Appreciate.
Repeat.

-V

Thursday, August 11, 2011

Jay-Z & Kanye West - Otis


My favorite part about this video...

...not that they're ballin enough to just gut that Maybach like a fish...

...not that there's mad fireworks goin off just cause...

...not even the fact that there's 4 model's in the backseat...

But that AZIZ is in there chillin. Doesn't even have any lines in the video
and his presence just cracks me up.

The Death of The Age

Just think about this for a second...

All of the great "Ages" of history are behind us.
All thanks to technology,
we're caught right smack on the cutting edge
of a period of societal growth like no human has ever seen before.
(Although after America's credit rating got kicked out of the TripleA club
last weekend, maybe we are already collapsing... haha... anyway...)

We, the generation of Echo Boomers, will not experience what it is like
to be part of a great age defined by a new human use of a natural element
such as a Stone, Bronze, or Iron. We are not having an easy time
defining ourselves by great art movements and newfound modes of
expression that are slowly refined over decades, or even centuries.

Even now, we hear reference to the "50's", "60's", and "70's"
and find it hard to fathom what devoting your entire youth
to a movement shared by the majority of our generation would be like.

(relevant rant about "Hipsterdom" to come in future blog)

(Santorini, Greece. Photo: Unknown)

"Every generation needs a new revolution."
-Thomas Jefferson

I'm not complaining... In fact, quite the opposite.
I'm celebrating.

I find it absolutely fascinating that while Great Ages
are getting shorter and shorter, our average human life
expectancy is the highest it has ever been.
Weird right?

By every historical generation that's ever existed,
(thanks to history and the internet)
we have been handed more resources and more time with which
we can be creative with those resources
than any generation has been handed.
Ever.

We have instant upload-able knowledge, and
access to thousands of years of human wisdom.
We can see through the mind of any great historical figure to have ever lived.
It's slowly becoming less and less taboo for one to develop their
own moral foundation with which they base their life's decisions off of...
...or in other words, we should be encouraged to establish new
patterns of thought process that are blatantly more refined than those of
our parents, grandparents, and especially those of our peers.
For our sake.

Just because we can read about wisdom and knowledge of the greatest
Artists, Philosophers, and Entrepreneurs, doesn't make it a replacement
for real life world experience.
We NEED to experiment with these grand concepts within our own lives
to understand how this knowledge's application
will help spark our futures, create our presents, and solidify our pasts

Motivate.
Execute.
Appreciate.
Repeat.

-V

Tuesday, August 2, 2011

Thursday, July 21, 2011

Wednesday, July 20, 2011

Macklemore & Ryan Lewis - "Wings"


It's remembering that there's creation like this
going on that makes me remember how proud I am to be an artist creating in this city.

Monday, July 18, 2011

Champagne & Lemonade... Dropping 7-20-11


My dude Shawn Ahmadi pullin together his first
self written, self produced, self performed album
post graduating from UW this last spring...

After movin back to Seattle Shawn asked me to jump in the studio
as a Visual Director in the final stages of Production.

Droppin this wednesday, sippin some champagne in celebration of
makin money and bein back with good friends, then it's on to the next one!!!

In the mean time... check him goin on on a track
in my favorite video from two years ago...

Wednesday, July 13, 2011

"22" Opening Ceremony X Gia Coppola

Executive Producer: Cayce Cole

Producer: Sebastian Pardo
Associate Producer: Daniel Pappas
Director: Gia Coppola

Director of Photography: Autumn Durald
First Assistant Camera: Aaron M. Smith

Editor: Luke Lynch
Color: Autum Durald

Sound: Daniel Kaufman
Production Assistant: Colin Trenbeath

Production Coordinator, OCTV: Rory Satran
Credits: Susan Barber

Actors:
Nick Stewart
Nick Darmstaedter
Charlie Eisner
Sam Freilich
Nathalie Love
Fabianne Therese
Jake Nordwind

Song: "When I'm With You" by Best Coast

Special Thanks to: Best Coast, Adam Shore, Humberto Leon, Carol Lim, Kathy Minh Bach, Jesse Hudnutt, Reyn Spooner, OCLA

Wednesday, July 6, 2011

VerzolaPhoto




New Design.
New Images.
New Video.

Let's Work.

Saturday, June 11, 2011

EMANCIPATOR - Fox Theatre Live

EMANCIPATOR - "Live At The Fox Theatre" 02.24.11

TRACK: "Greenland"

Emancipator is Doug Appling

With Ilya Goldberg on Violin

On Tour With Blockhead & The Great Mundane

Special Thanks to Albums On The Hill



Photography & Editing by Jesse R. Borrell

Interviews by Garrett Cosgrove

A NoCoast.TV Short 2011





Please Visit:

www.EmancipatorMusic.com

www.NoCoast.TV

Tuesday, June 7, 2011

ROBEL WOLDU X Veezy... Coming Soon


Tyler Durden's Quote of the Week... III

Been a long time since I had these going, but in light of getting my writing out more recently...

let's bring back Tyler Durden's quote of the week:


"No Fear. No Distractions. The ability to let that which does not matter TRULY slide."



The way I see it, most of us (and by most of us i mean the 98% of us that aren't corporate CEO efficiency maniacs, highly organized motivational speakers, and/or highly refined philosophically sound masters of our college education) are constantly being distracted.

CONSTANTLY being distracted.

Pulled THIS direction by the group of friends we keep to go spend our down time hanging out, pulled THAT direction by a significant other who's making a serious life change and trying to bring us with. Roped into buying this piece of vintage thrift store fashion because we had seen somewhere that that label had at one point in history been "chic" and will portray us better, or sucked into some political ranting about some event even though we've only seen the American Media's perspective on it, because we want to be looked at as politcally educated...
My point being, I feel like I'm part of a generation that does NOT let what truly doesn't matter slide. We get caught up in clinging to everyone else's opinion, and just throwing our two cents in, whether it falls upon deaf ears or not.

...but who decides what does and does not matter? Who is burdened with the job of creating our moral code?

Our Parents?

Our Church?

Fox News?

I mean, they all have an opinion about our lives, just like we have an opinion about theirs... and because of that, careful, careful consideration should be given to anyone that has an opinion about our lives... (well maybe not fox news) but at the end of the day, WE alone carry the burden of deciding for ourselves what's RIGHT. What's REAL. Using the power of our own minds we have to take in all exterior opinion and observe outside information decide for ourselves what of all of that is valid, and where we have to fill in the gaps to have our own moral code that will guide us.

As that vision becomes clearer, it becomes easier to just say:

"You know what, I've put in the work figuring my life out. I KNOW what I want, and i KNOW how to get there... 'No Fear. No Distractions. The ability to let that which does not matter truly slide'"

-V

Sunday, June 5, 2011

Kanye West - "Monster" Video



FINALLY we now have a real video to look at instead of a terribly quality, terrible edit version of the same video with a Perez Hilton or World Star Hip Hop logo stamped over the top of it.

It's funny to me how controversial the first edit was when the hype over the song, the new album, and kanye himself was big talk for the masses... now that the buzz isn't there anymore people aren't NEARLY as offended by the material in the video... why?

OH cause it REALLY didn't matter to you that much in the first place. Bandwagon jumping sons of guns... all i'm sayin, is that if you're going to choose to be upset over something, be consistant, and have a real opinion that's your own consisting up of reason, justification and real thought from your own life.

Not choosing to loosely associate yourself with every issue under the sun while it's big in the media for 5 minutes. We do not have the time or energy to be worried and upset over every wrong doing of the society we live in... what we're going to spend every waking, and sleeping hour worrying? Choose something to put your time and energy into that REALLY matters to you, and spend the rest of your time enjoying everything else.

just sayin.

Friday, June 3, 2011

Production Diary: B. Howard - Dancefloor


So ALL the way back from the middle of last september, here's a quick look behind the scenes of B. Howard's new single "Dancefloor".

Production Day 1 was held inside the MI6 lounge in West Hollywood (Foxtail 2.0).

Great Production, Great Team.

Big thanks to:
Josh Harris at 4th Wall Entertainment,
and everyone else involved.












THADWICK TRISTEN TREVOR lll - "Brain Champagne"

ALWAYS a big shout out to my dude Thaddeus,
or THE Thadwick Tristen Trevor III

...just go download the album,
"Adventures In Helluvastate"
totally free on their bandcamp HERE

welcome to seattle


SONG: Brain Champagne
ALBUM: Adventures In A Helluvastate
LABEL: Members Only/Cloud Nice


DIRECTOR: Stephan Gray
DP: Billy Summers
VEHICLE MOUNT DP: TJ Williams
PRODUCER: Bret Seeger
DRIVER: Jarv Dee
2 CAM/EDITOR: Stephan Gray